by Nick Lockley
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11 August 2021
If there has been one key business term of the last five years, it has to be ‘customer experience’ (CX). It’s not just about providing a decent level of service that won’t see your customers turning to social media to vent. It’s about going the extra mile. Enhancing your processes and systems to remove any pain points, smoothing the customer journey, and turning customers into brand ambassadors. With its emphasis on remote and automated processes, the Internet of Things (IoT) seems an unlikely tool in the championing of CX. But it has more to offer than you might expect. Six Ways the IoT Can Help Improve Your Customer Experience 1. Experience personalisation Communication personalisation has been around for a while. A sales email full of irrelevant products is going to achieve nothing more than irritation. But the IoT can take personalisation to the next level. Few stores use it yet – possibly with the exception of Amazon – but with the IoT, it’s possible to link rewards cards, so that customers can receive tailored offers whenever they entre a bricks and mortar store. Sensors can be deployed to gauge the interest of certain customer types in certain products. And when working digitally, you can use the IoT to monitor customer interests and guide them to new, relevant products and experiences. 2. Real time strategy input Data has become one of businesses most valuable assets in recent years. And that’s mainly due to the machine-to-machine communication (M2M) and the IoT. Because although businesses have been able to gather vast swathes of data for decades, most of it has been unusable. Simply because the gathering is the easy part, it’s the extracting and analysing that takes time. With the IoT and M2M communication, vital data can be extrapolated and reported in real time. Whether it relates to monitoring fraudulent activity, tracking shipments, or easing points of friction for customers. 3. Inventory management You can provide the best customer service in the world, but it counts for nothing if you can’t also supply the products your customers need. From cold chain management to automating order processes, with the IoT, smart sensors and M2M SIM, you ensure that your inventory remains healthy and accurate. And that you remain informed and in control. 4. Customer feedback management Have you ever had that thing, where you’ve been so incensed by a lack of service, or a failed product that you’ve felt compelled to complain? And then been even more incensed that your complaint hasn’t been responded to? And you’ve moved from being a perfectly average customer, to an ex-customer with a grudge in moments. The thing is, that most poorly handled customer complaints come down to the mishandling of feedback. A complaint is made, but never seen. With the power to create keyword alerts, the IoT makes customer retention – and recovery – significantly easier. Meaning that you need never talkdown a Facebook diatribe again. 5. Improved security For any business with a digital presence, security must be of paramount importance. And the IoT is powering some of the most advanced security protocols. If you’re providing an IoT-based service – surveillance monitoring, building management sensors, managed cold chain systems – then M2M SIM have the potential to deliver the securest network connection available. Then there’s the potential to employ IoT-enabled biometric sensors and IDs for verification. And there is real-time monitoring available, to ensure that security threats are picked up – and dealt with – as they happen. 6. Environmental enhancement If you run a business that welcomes customers on site, your physical environment can significantly impact the time that your customers spend with you. And consequently, their likelihood to spend cash. Too hot, too cold, too dark, too bright, and customers are unlikely to linger. Using smart sensors – connected via M2M SIM – to monitor and manage your environment can reduce overheads through unnecessary heating or cooling expenditure, while creating the optimal environment for your customers. They can also be employed to ensure that your cleaning protocols are being adequately observed. While proximity sensors can help to ensure that customers feel safe when on site. The potential of the IoT is only just being uncovered. For businesses working to optimise their customer experience, it has the potential to be a significant asset. If you’d like to learn more about using M2M SIM to connect IoT devices, get in touch with better M2M today.